Hi, I am Mary, Product UX Designer
currently shaping tech at Amazon.
I design AI-powered products for complex, high-stakes workflows at scale. Currently at Amazon, before that: 0-to-1 startups, venture studios, unicorns.
DDX, United Arab Emirates
How to web, EU
She questions the status quo and asks the tough questions that push the team to build with purpose.
Carla Ruiz Entrecanales
Venture Builder at ColdStart
I've worked under the leadership of Maria. Her superb communication skills, leadership qualities, enthusiastic personality are the reasons why I recommend her strongly.
Kateryna Lezhukh
Founder at Quema (presently)
Immerses themselves entirely in the project to drive it to completion. Works to reduce uncertainty for everyone else to understand user needs.
Konstantin Valiotti
Director of Product at PandaDoc
Amazon: Introducing AI insights for sellers
About
Design of the solution that continuously monitors seller operations to drive improvements in efficiency, performance, and growth. Helping sellers to spot hidden revenue losses from inventory and orchestrate fulfillment to optimise shipping outcomes.
Results
Guest area
Role
Product Designer
Amazon: Redesigning a document system for 50,000+ sellers
About
The entire document infrastructure - invoices, customs forms, packing slips - ran on a third-party PDF tool we had no control over. I led the design of a full replacement: an HTML-based engine with AI-assisted editing, a rebuilt document library, and a migration path for the enterprise accounts.
Read moreResults
Guest area
Role
Product Designer
PAA: Scaling Clinical Efficiency through AI-Driven Workflows
About
PAA is an AI-based platform providing real-time predictive analytics to manage patient care in post-acute settings. As the lead designer, I spearheaded the dashboard redesign to solve critical bottlenecks in clinician task management - transforming a high-density data environment into a prioritized, actionable interface that reduces patient service delays.
Read moreResults
Role
Lead Designer
Squirll: Defining the Design Language and Brand Expression
About
Budgeting is a chore that most people quit. I led the design of an AI-driven platform that does the heavy lifting for you. By using Computer Vision to "read" receipts and automate 80% of data entry, we turned a tedious manual task into a seamless, autopilot experience.
Read moreResults
Role
Lead Product Designer
Sep 2024 - Apr 2025
TempStars: Building marketplace liquidity for 25K+ dentists
About
When a dental clinic is short-staffed, they need help now. I re-engineered the signup and matching logic for Canada's largest dental marketplace to fix a 40% user drop-off. By making the matching process more transparent and faster, we turned a week-long headache into a 48-hour win.
Read moreResults
Role
Lead Product Designer
Shipped 2023
Deep dives on AI, trust & product
100,000+ reads
How to hook 500M users: breaking down Duolingo's gamification
Lessons in motivation, competition, and habit-building.
Whoop! or How to gamify training: $3.6 billion product playbook
Secrets on how to make training feel like a fun game.
Why 100M+ athletes are hooked on Strava
The psychology behind Strava's addictive community features.
Visual concepts
AI & Behavioral Design Workshops
I've designed platforms that have automated complex workflows, scaled to 500K+ users, and helped companies secure dozens of millions in funding. My approach combines behavioral psychology, data-informed design, and a deep understanding of emerging technologies.
Guiding User Intentions & AI Workflows
Moving beyond simple chat interfaces. Learning to help users express goals with clarity using intention mapping and predictable, trust-building flows.
- Contextual prompts & intention mapping
- Reducing friction in agentic interfaces
- Stepwise interaction patterns for complex tasks
Designing Interactive & Adaptive AI Features
Discovering how to make AI outputs feel responsive and human-centered through adaptive interfaces and personalization.
- Designing for agency and trust
- Visual affordances for AI responses
- Optimizing interaction flows for engagement
The Framework for AI Trust
Read my deep dive into how we can design AI systems that users actually feel safe using.
Read Article
